Business Hours


Truelove Brothers started business in 1938 with a partnership of two brothers: Laurence and Vaughn Truelove. The primary focus was on meeting farmers’ needs for farm machinery and repairs with Allis Chalmers and New Idea contracts. The business has handled many different machinery lines including Gleaner, Oliver, White, Bush Hog, Woods, Hesston, Simplicity, Brillion, Long, Farmtrac, Deutz Allis, Remlinger, Briggs, Kohler, and Bobcat. Kay Truelove (Laurence’s son) served as General Manager starting in 1960. By 2003 co-ownership included Paul Truelove (Kay’s brother), Larry Truelove (Kay’s son) and Marc Norris (Kay’s son-in-law). Being a family owned business for over 76 years, a caring and qualified staff is important to meet the needs of customers as equipment needs change. Besides the three owners, the able staff waiting to serve you are: Bryan Prentice (Sales), Penny Gillespie (Office Manager), Brad Brazel (Lead Service Tech), Shawn Jacob (Service Tech). Whether you are a farmer, contractor, homeowner, or other equipment operator, we look forward to serving you with our brand of family service.